Create an original in-store activation that would be powerful enough to run year-round in the biggest Carrefour Hypermarkets, one of Coca-Cola’s largest clients in Belgium.
Develop a stunning Augmented Reality experience. Customers interacted with the screen by pressing a button for a step-by-step view of the Perfect Serve, the one-and-only way to serve and drink a Coke.
The activation ran in-store for an entire year. Participating customers were given a promotional coupon to buy Coca-Cola products. The setup was also placed in Coca-Cola Belgium HQ as a didactic tool for Trade-Marketing purposes.
Reactions were encouraging, the activation was appreciated from all sides – customers, hypermarket managers, and of course, a satisfied client.