Introduce a completely new and reinvented blood pressure monitor to major retailers. Braun challenged us to develop a tool to champion a technologically advanced blood pressure monitor. Keywords: technological, didactic, transportable.
Equip sales teams with a small holographic display and animation that would be light to transport, simple to use, and will make an impression with clients.
During the six-month launch period, marketers used the tool successfully, making a positive impact in the French, Danish, Norwegian, German and UK markets.