Hugo Boss Ma Vie

Mission

Create a FULL 3D, 10 second, Pack Reveal video for the new Hugo BOSS Ma Vie fragrance for global television distribution – including pack shot sequences with iconic BOSS The Scent, The Scent Intense, and The Scent EDT FOR Her.

Idea

Pretty straight forward – make 3D renderings of the bottles with lighting and effects that highlight their beauty and make them desirable objects for consumers.

Results

Gorgeous footage of bottles, no distraction from visible 3D, successful in showcasing the best and most beautiful aspects of the packaging and product.

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