Mission
For our first collaboration with Abercrombie & Fitch, we supported the relaunch of Fierce Reserve on a global scale by creating a set of engaging visual assets. The ambition was to reintroduce the fragrance while taking the audience on a sensorial journey through its ingredients and most distinctive notes: warm amber, fresh wild sage, aged leather, and barrel wood.
Narrative
Focusing on the bold simplicity of the bottle, fluidity of the fragrance and the depth of its textures, we developed a visual story that is both simple and immersive. Rooted in the brand’s values, the campaign came to life through elevated video pieces – warm, masculine, and dynamic – paired with high-end pack shot prints that underline the richness of Fierce Reserve.