Amouage Mother of all rocks

Mission

Showcase Amouage’s deep connection to Oman by capturing a unique geological site: the Mother of all Outcrops. Translate the bond between the fragrance and its land of inspiration through a refined and immersive artistic direction.

Experience

Filming in the heart of the Omani desert, highlighting the Al Sharqiyah rock formation under spectacular natural light. A precise cinematic approach to illustrate the interplay between nature, time, and Amouage’s olfactory signature.