Create video content for the brand’s social networks – complementing the TVC and focusing on the fragrances main ingredients.
We mirrored the TVC by using a similar location and same model– following her through a daily routine where she encounters the main ingredients of the fragrance. The video could be understood as a prequel to the TVC.
The video was a successful global digital asset for the brand. The ingredients were presented to evoke their quality and the fresh profile of Lacoste pour femme – an essential message for the brand.