Mission
Translate the gourmand universe of DKNY’s new “Be Delicious Latte” capsule collection (Latte, Pistachio, and Matcha) through a comprehensive creative campaign.
Narrative
Your daily latte, bottled. Inspired by the energy of New York City coffee shops, a colorful pop-up truck traveled across New York to offer a unique morning routine and reveal the collection’s sweet notes. A true sensory journey captured on video and rolled out as large-format displays in-store.