Olay Anti Aging


The objective of the “OLAY- Anti-Aging” project was to create a visually impactful Launch video. Introducing the latest OLAY anti-aging initiative, a first-ever body-lotion product fully applying skincare know-how into its core. Our challenge was to stand out in a saturated market and convince a skeptical audience of the transformative power of these products.


To achieve this, we crafted a captivating narrative that stylishly illustrated the transformation journey from aged to rejuvenated skin, avoiding the cliché of before-and-after comparisons. This innovative visual strategy was supported by a series of aesthetic elements and ingredients, aligned with OLAY’s skincare visual identity, ensuring a story that was both elegant and effective.