Mission
Create impactful yet didactic visuals for the new Pantene foam-pad shampoo. Specifically for Instore & E-commerce purposes.
Narrative
Focus the story on the transformation process (from solid to liquid) to amplify the state, ease of use and product benefits. Create dynamic & real-life 3D renders of the new packaging.
Results
A successful market test run in the Philippines, led to the introduction of the product in several other countries of South-East Asia.