Olay Limited Edition 2019

Mission

Create OLAY’s 2019 limited edition skincare video campaign, specifically for the Chinese market. How to reveal and showcase limited designs for their full skincare line up. Storytelling wise this had to work for various “channels” from Digital (e-shops, social, etc.) to OOH as well as Instore.

Experience

“A dream Factory”. In collaboration with the talented Fabian Aerts, we conceived an imaginary factory floating above a city. A factory where people’s dreams converged, fueling the factory and allowing the Magic to happen. Creating these Limited Edition packagings, before they were transported back to earth.

Results

The video story was very much appreciated by clients and consumers, so much that it was pushed during 4 weeks (Xmas period) on all possible media throughout China.

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