Mission
For our first collaboration with Interparfums, we took on the challenge of giving a fresh twist to an iconic DKNY fragrance: introducing DNKY Be Delicious Ice Pop, a vibrant new collection of three fun fragrances: Very Cherry, Berry Bliss, and Citrus Splash.
Narrative
Inspired by the joy of a fruity popsicle on a hot day, we created playful and ultra-pop static & video assets where the Ice Pop-shaped products slide through a colorful New York City.