Mission
After a successful first collaboration on their product lineup packaging revamp, Ecotools entrusted us with a straightforward yet challenging mission, create a video to launch their brand-new sustainable Bamboo Brushes Collection on the market.
Narrative
Showcasing the performance, high quality, and sustainable features of this collection in an elevated way, while keeping it light and organic, was no small task. We crafted a playful full 3D video that blends abstract vegetal elements with subtle hair and brush interactions, all powered by an energetic soundtrack, resulting in hair-raising engagement on social media.