Mission
Enlighten Chinese consumers about Seasonal Skin Care and the launch of “Ji”. Creation of all video assets for the brand launch (TV, online stores & Social Media). Markets: Geater China (mainland China, Taïwan, Hong-Kong).
Narrative
We wrote 2 different stories, 1 centered around the seasonal changes & the transformation our skin goes through. The other was around the natural components inside the products. Crafting several formats out of the 2 stories, 1 video of 45 seconds for each + multiple 5-second animations. Playing a lot with a Phantom Flex to create cool slow-motion imagery, as well as 3D shots to glorify the products.