Hugo Boss VR Activation

Mission 

Before its official launch in 2017, we have been tasked to tease and reveal the new HUGO Iced bottle and present its ingredients in a powerful way.

Idea

Allow the consumers to feel the power of the new fragrance and its fresh ingredients thanks to an immersive and explosive 3D video.

Results

This video has been later adapted in Virtual Reality / 360° to be broadcasted in retail, at various internal meetings and distributors events, using VR sets.
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