Hugo Boss Virtual Reality Activation

Mission 

Make people discover the new Hugo Boss fragrance, « Hugo Iced », and its ingredients in the most impactful way possible.

Idea

Allow people to discover the ingredients through a virtual reality video. We wanted consumers to feel the power of the fragrance with the ingredients literally exploding and flying to their face.

Results

The experience was used instore on several markets and was used to present the fragrance in various distributor events.

 

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