Mission

Create a visual and didactic experience to welcome, astonish and introduce the TFWA’s Asian Pacific visitors to the vision of Coty and the brand itself, known as a world leading beauty company who celebrates and liberates the diversity of beauty.

Idea

With the aim of presenting the brand as a whole, we created an introduction booth revealing Coty’s purpose and vision. The booth was composed of a very soft Lighting sensorial experience alongside with informative projections.

Results

A captivating and hypnotic experience that immersed visitors into the brand’s philosophy, the perfect start to Coty’s showroom visit.