Mission

Create a memorable brand experience for a global P&G Distributor conference showcasing the brand’s universe and of the main brand’s fragrances (Boss, Hugo Boss, The Scent, Ma Vie).

Idea

In order to go through all the brand’s assets in one place, we proposed to create a giant white room and bring it alive with projection mapping. We created a 3 minute stunning audiovisual experience bringing people from a nice Boss inspired loft to a Hugo rooftop.

Results

Hundreds of distributors got to experience the Boss room and their feedbacks condensed in one sentence: “They lived the brand”.