Hugo Boss VR Activation


Before its official launch in 2017, we have been tasked to tease and reveal the new HUGO Iced bottle and present its ingredients in a powerful way.


Allow the consumers to feel the power of the new fragrance and its fresh ingredients thanks to an immersive and explosive 3D video.


This video has been later adapted in Virtual Reality / 360° to be broadcasted in retail, at various internal meetings and distributors events, using VR sets.


Want to experience it at 360°?
Click here and check the Virtual Reality version