Mission

Back in 2016, Wildvertising was appointed by Max Factor to introduce the brands’ annual Distributors Conference in Prague. The mission: create an immersive piece featuring the brands’ “Classic Looks” and give a glimpse into the future of Make-up.

Idea

Our agency created an on-stage piece based on face mapping technology, projecting various animated visuals on a model’s face in front of a live audience.

This video shows the making-of / preparation before the actual on-stage experience featuring some of the Max factor animated looks created for the occasion.