Mission

Lenor ‘Parfum Des Secrets’ is a new collection of sophisticated perfume fabric conditioner. That features alluring and enduring scents, designed to highlight the unforgettable appeal and irresistibly unique sensuality inside every one of us.

Lenor asked us to create an exclusive innovation box able to convey excitement amongst retailers and help local teams sell this new sensorial and luxurious collection to their customers.

Idea

Playing with the same codes we usually apply to our fine perfumery branding work; we created a luxurious folding leather box glorifying each of the 4 bottles of the collection.

Each compartment is layering of a soft blue velvet bedding. The 4 samples are presented on a velvet textile piece shaped like a Lenor’s bottle and escorted by few mysterious words.