Mission
Help the Old Spice Europe Marketing team develop multiple communication assets for the revamp of their full product lineup, Deodorant (stick & spray) + Shower gels.
Objective
Unify product identity & improve the shoppability. The visual toolbox to be developed: Layouts of their new label designs & claims (for consumer testing), packaging design reveal video (for internal markets & B2B), final e-content imagery (for online stores).
Narrative
Capitalize on the existing illustrations to unify the product storytelling. Subtle layout changes & the creation of more contextual imagery in 3D, make it more cohesive, more appealing, and more inspirational.