Real Clean


RealTechniques, leading brand in high quality and professional make-up tools based in the US, asked us to imagine a stand-out packaging identity for a new line of make-up removal products called Real Clean.


In collaboration with Stoëmp Studio from Brussels, we played around the brand’s guidelines, revisiting the historical Avant Garde typeface and pairing it with a minimal and modern monospace font, to come up with a bold and clean identity that conveys the freshness of this brand new collection.

The Real Clean products can be found on and are available in large retail stores around the US.