Mission
Build anticipation around the evolution of <strong>The One</strong> range and equip the Dolce & Gabbana sales teams with a hybrid toolkit (physical and digital).
Narrative
From intrigue to sales tool, a campaign paced by the brand’s internal calendar.
<strong>The Mystery:</strong> A 4-week direct mail teaser campaign to spark the teams’ curiosity ahead of the internal event.
<strong>The Proof:</strong> A “Reveal” kit sent to the markets, physically showcasing the formula change (Old vs. New).
<strong>The Tool:</strong> Launch of the distributor portal <strong>theone2026.com</strong>, where the kit becomes the essential physical companion for the sales pitch.