Mission

To showcase the new ‘Pink Sapphire’ Omnia fragrance to a meeting of 300 international distributors.

Idea

Create a conference room and a live on-stage experience featuring three different assets and audience interactions:

– A mood video introducing the core values behind the initiative.
– A fragrance video combined with an olfactory and visual experience inside the room and on-stage. The fragrance was diffused at key moment during the conference as pink smoke-filled bubbles appeared on stage.
– A 3D video reveal of the packaging.

Attendees got their first glimpse of the product, along with an audio-visual and olfactory immersion in the Pink Sapphire universe.