Mission

Wildvertising had already been working for Licor 43 for five years with a clear objective: help people discover the product.
In early 2016, we received a new challenge: find a creative solution to place the product as a digestif in the mind of consumers while emphasizing its Spanish roots.

Idea

We decided to create our own Licor 43 foodtruck, and recruited Olivier De Vriendt from Michelin two-starred restaurant “L’air du temps” to develop five original recipes with Licor 43 as a key ingredient.

We made a series of videos to amplify the recipe concept on the brand’s Facebook page, and we toured the truck round the best and biggest foodtruck festivals in Belgium.

Results

Reactions were ultra-positive from both public and clients. While initially, this was a national initiative – the recipe videos were picked up by all markets in Europe.