Mission
Develop an effective way to promote ING’s Lion Assistance (Travel/Out of Home insurance) on ING’s owned digital channels (Facebook, Youtube & website) just before a holiday period.
Idea
Develop a series of three 2D animations in French & Dutch. All six videos recreated typical accidents and mishaps that can happen on holiday.
Results
The videos were a successful communication tool for ING and created a unique visual imprint.