Mission
Create a video series showcasing the main ingredients of Lacoste’s L.12.12 fragrance collection for amplification across the brand’s social networks.
Idea
We created a series of short, impactful videos with ‘eye candy’ visuals focused on the ingredients of each fragrance. Various formats were produced based on the media.
Results
The videos were used across all global markets as a primary digital communication tool for the brand – the videos were so successful that the story continues with new videos for each new L.12.12 fragrance.