Olay Limited edition 2018

Mission

For this 2018 festive season, Olay challenged us to create their national brand campaign for the Chinese market.

Idea

With Olay’s graphical chart in mind, we created different Limited Edition visuals which were designed to be used on all media channel, OOH, Online, Travel Retail, Social & POS.

Results

Impactful visuals combined with a Strong national coverage resulted in a noticeable increase in brand awareness and sales during this commercially very important period of the year.

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